Maximizing Employee Participation in Open Enrollment: A Guide for HR Generalists and Wellness Consultants
Open enrollment is a critical time for employers to engage employees in their health and benefits plans. High enrollment not only ensures employees have the coverage they need, but it also helps to control healthcare costs for the company.
Statistics show that the average employee participation rate in open enrollment is around 80%. However, companies with successful engagement strategies can see participation rates as high as 95%.
Here are a few tips for driving engagement in open enrollment plans.
Statistics show that the average employee participation rate in open enrollment is around 80%. However, companies with successful engagement strategies can see participation rates as high as 95%.
Here are a few tips for driving engagement in open enrollment plans.
- Communicate Early and Often: Start communicating about open enrollment well in advance, using multiple channels like email, posters, and presentations. Keep employees informed of important deadlines and encourage them to take an active role in choosing their benefits.
- Make It Easy: Simplify the enrollment process as much as possible by providing clear, concise information and offering tools like decision-support systems to help employees make informed decisions.
- Offer Incentives: Consider offering incentives for employees who participate in open enrollment, such as a chance to win a prize or earn a discount on their insurance premiums.
- Make It Personal: Encourage employees to think about their own individual needs and those of their families when choosing benefits. Offer one-on-one meetings or webinars with benefits specialists to answer questions and provide personalized guidance.
- Foster a Culture of Wellness: Promote healthy habits and encourage employees to prioritize their health and wellness. Offer wellness programs and resources to help employees make the most of their benefits.